In accordance with the developing view that materials make the earth better, we have established an enterprise vision of promoting the sustainable development of China's new material industry in an innovative and responsible way, and meanwhile we persist in technological innovation and management revolution to make continuous contributions to the career development of customers and partners.
Red Avenue New Material Group Co., Ltd., located in China (Shanghai) Pilot Free Trade Zone, is a world-leading integrated service provider specializing in new materials industry. It owns three fine manufacturing factories and two R&D centers in China, and its business covers over 40 countries and regions across the world. Red Avenue New Material Group Co., Ltd. is a member of AEPW (The Alliance to End Plastic Waste), as the second Chinese enterprise joining the organization. Now our business includes automotive materials, electronic materials, and biodegradable materials.
Under the background of China's manufacturing transformation era, Red Avenue has established the corporate vision of "in an innovation and responsible manner, promote the sustainable development of China's new materials industry", adhere to technological innovation and management innovation, committed to become a global chemical materials manufacturing and service provider with a competitive advantage of holding the whole industrial chain, and contribute to the sustainable career development of our customers and partners.
Red Avenue has been more than ten years! After more than ten years of entrepreneurship and exploration, Red Avenue has grown from an exclusive distributor of well-known chemical enterprises in the world to a comprehensive enterprise group integrating marketing
Select the right business area
The rapid development of the rubber and tire industry enables us to rise rapidly. At the same time, its sustainable industry attributes also build the foundation of our long-term development.
The right development model
Instead of stopping at the achievements made in cross-border trade, we have taken this as the entry point to expand vertically to the upstream of the industrial chain, and established our industrial status through the complementary industrial chain of production.
Choose the right business fulcrum
Adhere to the international vision to find and guide customer demand, global industrial supply to meet the needs of rapid growth. It is this deep understanding of the international and domestic markets that drives Red Avenue's continuous progress.
Looking ahead, Red Avenue will transition from the stage of entrepreneurship to the stage of sustainable development. We will stick to the choice of these three aspects, and further refine the strategic positioning and implementation path of the new development stage, and clarify the corporate culture and values, so that Red Avenue will always have the right development direction and the power of sustainable development.
No matter manage an enterprise, still be conduct oneself in the world, sincere and have letter all is the foundation of a life. In Red Avenue group, integrity and uprightness is regarded as the vitality that the enterprise base industry grows green more. No matter facing customers, partners or employees, integrity is the basic principle we abide by. Only on this basis can we become a good corporate citizen with a strong sense of responsibility. We are honest with each other in our efforts. With the most appropriate and reliable products and services, win your trust and enhance mutual value.
We keep the spirit of contract in every cooperation. Strictly fulfilling all commitments to our partners is a strong cornerstone for our win-win future. Every communication we have comes from equality and friendship. We believe that open communication is an opportunity for us to exchange ideas and build consensus with each employee.
Integrity management, cherishing such as gold, believe in integrity, this is our common vitality.
Customer
Always grow with customers, through customer development and success, to achieve their value. Therefore, as a trustworthy partner, we focus on face-to-face information exchange with customers and suppliers, listen to customers' wishes, deeply analyze customers' specific needs, find new ways through close cooperation, and jointly develop solutions to meet personalized needs to enhance the competitiveness of customers and suppliers.
Employee
Employees are the most valuable resource of the enterprise. The enterprise formulates perfect career planning for each employee, encourages employees to innovate, create motive power, realize self-value and grow together with the enterprise.
Pay attention to ability, exert potential, exert talent, make employees have a sense of belonging, increase centripetal force and cohesion, and realize their dreams.
We provide employees with a variety of security and benefits, such as the establishment of housing funds, relief funds and so on. And regular development training, tourism communication and other activities to improve staff coordination
We will adhere to the continuous and unconventional input, strengthen technological innovation and management innovation, and form a clear leading edge in products and production processes;
We will insist on the continuous optimization of organizational structure and business process to establish the industrial standard position of management cost and service efficiency.
We will continue to integrate, link up and improve the integrated whole industrial chain. We will respond to the changes in the industrial pattern at different stages through the coverage of the dynamically adjusted industrial chain
We firmly believe that the deep understanding of customers and partners, the deep grasp of the global industrial pattern and the deep integration of the whole industrial chain will constitute the differentiated market positioning of Red Avenue group.
We will adhere to market norms and legal norms to ensure that all decisions and actions can stand the test of laws, regulations and ethical conscience, and that employees, customers, shareholders, and society are fully satisfied
It has become a worldwide service provider of rubber tire materials with competitive advantages in the industry chain
