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About Red Avenue

In accordance with the developing view that materials make the earth better, we have established an enterprise vision of promoting the sustainable development of China's new material industry in an innovative and responsible way, and meanwhile we persist in technological innovation and management revolution to make continuous contributions to the career development of customers and partners.

Red Avenue New Material Group Co., Ltd., located in China (Shanghai) Pilot Free Trade Zone, is a world-leading integrated service provider specializing in new materials industry. It owns three fine manufacturing factories and two R&D centers in China, and its business covers over 40 countries and regions across the world. Red Avenue New Material Group Co., Ltd. is a member of AEPW (The Alliance to End Plastic Waste), as the second Chinese enterprise joining the organization. Now our business includes automotive materials, electronic materials, and biodegradable materials.

Under the background of China's manufacturing transformation era, Red Avenue has established the corporate vision of "in an innovation and responsible manner, promote the sustainable development of China's new materials industry", adhere to technological innovation and management innovation, committed to become a global chemical materials manufacturing and service provider with a competitive advantage of holding the whole industrial chain, and contribute to the sustainable career development of our customers and partners.

Based on the strong independent research and development ability, red avenue in Shanghai and jiangsu construction and investment is a new generation of international standard production base, in order to promote group well versed in, the downstream industry chain and forming a complete integration of the whole industrial chain strategy, has production of high-purity alkyl phenol PTBP, POP, olefin.

Looking back over the past decade

Red Avenue has been more than ten years! After more than ten years of entrepreneurship and exploration, Red Avenue has grown from an exclusive distributor of well-known chemical enterprises in the world to a comprehensive enterprise group integrating marketing

Select the right business area

The rapid development of the rubber and tire industry enables us to rise rapidly. At the same time, its sustainable industry attributes also build the foundation of our long-term development.

The right development model

Instead of stopping at the achievements made in cross-border trade, we have taken this as the entry point to expand vertically to the upstream of the industrial chain, and established our industrial status through the complementary industrial chain of production.

Choose the right business fulcrum

Adhere to the international vision to find and guide customer demand, global industrial supply to meet the needs of rapid growth. It is this deep understanding of the international and domestic markets that drives Red Avenue's continuous progress.

Looking ahead, Red Avenue will transition from the stage of entrepreneurship to the stage of sustainable development. We will stick to the choice of these three aspects, and further refine the strategic positioning and implementation path of the new development stage, and clarify the corporate culture and values, so that Red Avenue will always have the right development direction and the power of sustainable development.

No matter manage an enterprise, still be conduct oneself in the world, sincere and have letter all is the foundation of a life. In Red Avenue group, integrity and uprightness is regarded as the vitality that the enterprise base industry grows green more. No matter facing customers, partners or employees, integrity is the basic principle we abide by. Only on this basis can we become a good corporate citizen with a strong sense of responsibility. We are honest with each other in our efforts. With the most appropriate and reliable products and services, win your trust and enhance mutual value.

We keep the spirit of contract in every cooperation. Strictly fulfilling all commitments to our partners is a strong cornerstone for our win-win future. Every communication we have comes from equality and friendship. We believe that open communication is an opportunity for us to exchange ideas and build consensus with each employee.

Integrity management, cherishing such as gold, believe in integrity, this is our common vitality.


To discover customer needs, meet customer needs, create customer needs as their own responsibility

Always grow with customers, through customer development and success, to achieve their value. Therefore, as a trustworthy partner, we focus on face-to-face information exchange with customers and suppliers, listen to customers' wishes, deeply analyze customers' specific needs, find new ways through close cooperation, and jointly develop solutions to meet personalized needs to enhance the competitiveness of customers and suppliers.


Create humanized enterprise culture, agglomerate to create brilliance

Employees are the most valuable resource of the enterprise. The enterprise formulates perfect career planning for each employee, encourages employees to innovate, create motive power, realize self-value and grow together with the enterprise.

Reasonable and fair employment mechanism

Pay attention to ability, exert potential, exert talent, make employees have a sense of belonging, increase centripetal force and cohesion, and realize their dreams.

A multi-faceted training system

We provide functional professional training for professionals at all levels, including professional skills, team business leadership skills and language skills, and provide extensive overseas training and technical exchange opportunities.

Full of humanistic staff care

We provide employees with a variety of security and benefits, such as the establishment of housing funds, relief funds and so on. And regular development training, tourism communication and other activities to improve staff coordination

The company goal

It has become a worldwide service provider of rubber tire materials with competitive advantages in the industry chain

Red Avenue national laboratory