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REDAVENUE NEWS | 2021-11-01

Mr. Lane Ding Taking up CEO of Red Avenue

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Red Avenue New Materials Group Co. Ltd announces today that Mr. Lane DING will assume the post of CEO on 1st November 2021.

The board of directors of Red Avenue New Materials Group Co. Ltd, showed that the appointment of Mr. Lane DING as CEO is another significant drive for Red Avenue to accelerate our transformation to a high-end manufacturing business. Mr. Ding’s over 20 years’ cross-cultural & global management experiences will be a great asset to Red Avenue. In respond to the“ national carbon peak and neutrality ”goals,Red Avenue will continue focusing on the development of Electronic Chemicals & Materials, Specialty Rubber Chemicals for tires, and Biodegradable Materials. “I am fully confident that all of our businesses will have a great future”,Ms. Denny ZHANG, the chair of Red Avenue New Materials Group Co. Ltd said.

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Mr. Lane DING said, ‘It is my great honor to take up the post of CEO.  I would like to thank the Board of Directors for their trust, thank chair Ms. Denny ZHANG for her leadship in driving business development and shaping the corporate culture by attracting talented people. I would also like to thank Mr. Jianhui Zhou for laying a solid foundation and making enormous contributions to the rapid growth of the company. I am firmly convinced that Red Avenue, led by the chair Denny Zhang,relying on its innovative spirit, capable and dedicated team, great product portfolio, excellent technology platform and scientific data based solutions, will keep its leading position in specialty rubber chemicals business, complete its strategic deployment in Electronic Chemicals market,  and spearhead the biodegradable materials business with leading technology.  Red Avenue will work together with our customers and partners in coping with the rapidly changing markets.  We seek win-win and ultimately look forward to embracing the new era of China high-end manufacturing."

Mr. Ding holds a master’s degree in Chemistry from Tongji University and an Executive MBA degree from Cheung Kong Graduate School of Business.  In 1997, he joined Huntsman Polyurethanes division and started his career with various Commercial functions including Account Manager, Business Development Manager, Sales & Marketing Manager, Commercial Manager etc.  He was promoted to Commercial Director in 2010 and became a member of APAC leadership team.  In 2013, he was appointed Senior Commercial Director, China General Manager, and Managing Director of Shanghai Huntsman Polyurethanes, a JV between Huntsman and Shanghai Chlor-Alkali. In 2018, he was promoted to Vice President APAC Region of Advanced Materials division. 

About Red Avenue

In Red Avenue, we are committed to the vision of ‘Materials make the earth better. We believe the economic success, social obligation, and environmental protection are integrated parts of our business. Red Avenue  is  a  leading  manufacturer  specializing in “specialty chemicals’ and ‘green chemicals.  We take ‘material innovation drives high-end manufacturing’ and ‘sustainable development’ as our responsibility.  Red Avenue is a global leader of integrated materials provider,  owns  a few advanced manufacturing sites and two innovation centers in Shanghai and Beijing where the national laboratories are located in, that supports our customers over 40 countries across the world. Our business covers three major realms, electronic materials, automotive and tire materials and biodegradable materials.  For more information, please visit the web www.rachem.com .

Sustainable Development
About Red Avenue
Established in 1999, Red Avenue is one of the world's important chemical supplies and service providers for tire rubber